WHAT KIND OF MESSAGE DO YOU WANT TO GET ACROSS?
The Tarot of Marseilles’s major arcana are a sort of alphabet of the soul: through the combinations among them, the observer can redesign his or her own inner map. In fact, Margherita Giordano’s tarot cards want us to reflect on the plurality of emotions and on the importance of listening to them, more than on the traditional “divinatory” aspect.
In face of these communication needs, Margherita Giordano engages in a direct dialogue with the viewers, to ensure that they identify themselves with a universal image capable of interpreting the collective self. Therefore, the product becomes the vehicle to bring the healing power of images to those who do not normally use them. Through consumption, perception is amplified on a large scale.
If our existence is marked by the alternation between negative and low emotions (such as anger, jealousy, control and possession) and positive and high emotions (such as love, compassion, creativity and sharing) and if it is true that the observation of art and the fruition of it are effective attractors of those benefits, then the diffusion of images that are able to develop those feelings, can be considered as antidotes to many illnesses of today (such as anxiety, stress and loneliness).
The product is the bearer of artistic values and, thus, it is able to bring us from negative and massified emotions, to universal love: as in an alchemical opus, from lead to gold.